INTERNET MARKETING
Search Engine Optimization
Search Engine Optimization (SEO) This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include:
- Websites
- Blogs
- Infographics
Social Media Marketing
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:
- Snapchat
- Google+
Email Marketing
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include
- Blog subscription newsletters
- Follow-up emails to website visitors who downloaded something
- Customer welcome emails
- Holiday promotions to loyalty program members
- Tips or similar series emails for customer nurturing
Content Marketing
Here Content Marketing This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:
- Blog posts
- Ebooks and whitepapers
- Infographics
- Online brochures and lookbooks